NAMING | CREATIVE DIRECTION | CAMPAIGN COPYWRITING
squareplanesta
While working at SquarePlanet, Founder Brian Burkhart challenged our creative team to develop a direct mail campaign that was capable of demanding our audience’s attention and engagement.
Targeting a curated list of Founders and C-Suite executive leaders, we chose to do so under the guise of squareplanesta, a satirical bold new cure for flawed communication strategy.
Agency: SquarePlanet
Creative that Converts
Working alongside a talented team of designers, we created a suite of assets to bring the campaign to life - including a branded box and hand-written note, a custom squareplanesta label on a fake pill bottle filled with jelly beans, and a landing page at the newly acquired squareplanesta.com that was equally committed to the bit.
The campaign paid dividends within days of launching.
75% of recipients called to personally say how much they loved it, leading to at least $50,000 in immediate revenue wins.
Below is a sample of the screenshots of the work that have survived over the years.
