Naming | Copywriting | Brand Narrative

Lavi

In 2019, non-profit partners including Accesso and the Abbott Fund sought to create a brand of authentic Haitian-style spicy peanut butter with a healthy dose of scotch bonnet peppers and a mission to improve the lives of people in Haiti.

With the aim of improving local farmer productivity, creating jobs, stabilizing smallholder markets and improving nutrition, the makers of Lavi needed a brand that did both the product and the story justice.

My Role: Copywriting, Naming, Brand Narrative Development

Agency: Kaleidoscope