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This branding tool is/is not useful
copywriting, marketing Maxx Parcell 11/4/25 copywriting, marketing Maxx Parcell 11/4/25

This branding tool is/is not useful

Why exhaustive ≠ effective

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“Share of Throat”
Brand Strategy, Corporate Nonsense Maxx Parcell 11/4/25 Brand Strategy, Corporate Nonsense Maxx Parcell 11/4/25

“Share of Throat”

When CPG jargon gets a little butchery.

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Don’t write like a lawyer
copywriting, marketing Maxx Parcell 2/1/24 copywriting, marketing Maxx Parcell 2/1/24

Don’t write like a lawyer

Why exhaustive ≠ effective.

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Magic that doesn’t tick the boxes
Brand Strategy, Creativity, Feedback Maxx Parcell 1/17/24 Brand Strategy, Creativity, Feedback Maxx Parcell 1/17/24

Magic that doesn’t tick the boxes

David Blaine, good TV, and the fight between success criteria and creative instinct.

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I made a board book for my son
Maxx Parcell 11/16/23 Maxx Parcell 11/16/23

I made a board book for my son

“An inventive reimagining of Opposites as a genre,” - my 2 year old

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Let’s Go Archetyping
Maxx Parcell 5/6/22 Maxx Parcell 5/6/22

Let’s Go Archetyping

Florida Stanley, behavioral science, and how to give brands more character.

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