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Magic that doesn’t tick the boxes
creativity, copywriting Maxx Parcell 1/17/24 creativity, copywriting Maxx Parcell 1/17/24

Magic that doesn’t tick the boxes

David Blaine, good TV, and the fight between success criteria and creative instinct.

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I made a board book for my son
Maxx Parcell 11/16/23 Maxx Parcell 11/16/23

I made a board book for my son

“An inventive reimagining of Opposites as a genre,” - my 2 year old

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Let’s Go Archetyping
Maxx Parcell 5/6/22 Maxx Parcell 5/6/22

Let’s Go Archetyping

Florida Stanley, behavioral science, and how to give brands more character.

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