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Don’t write like a lawyer
copywriting, marketing Maxx Parcell 2/1/24 copywriting, marketing Maxx Parcell 2/1/24

Don’t write like a lawyer

Why exhaustive ≠ effective

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Magic that doesn’t tick the boxes
creativity, copywriting Maxx Parcell 1/17/24 creativity, copywriting Maxx Parcell 1/17/24

Magic that doesn’t tick the boxes

David Blaine, good TV, and the fight between success criteria and creative instinct.

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