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https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/210675e9-7d5d-4c10-a865-aec19d414cf6/Screen+Shot+2021-03-03+at+11.16.45+AM.png Work - MOON https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/444f5a54-2a00-4eda-8a57-310e38de180e/Screen+Shot+2021-03-03+at+11.18.20+AM.png Work - MOON https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/1651629555004-8K65ENP9GXR0AE5YU97Q/Screen+Shot+2022-05-03+at+8.58.57+PM.png Work - MOON Copywriting: Website & Brand Foundation MOON MOON was created to elevate the oral care experience through better design, better ingredients and stronger commitment to supporting healthy smiles around the world. I worked alongside MOON’s brand team to get the message right. https://www.maxxparcell.com/work/mush monthly 0.5 2025-11-11 https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/0b8babb7-f60c-4679-bd1a-455baf9be0ea/04a_mush_overheadbb_4x5_r2.jpg Work - MUSH MUSH Copywriting & Brand Voice Development On a mission to end America’s love affair with sugar, MUSH looked to grow its community of clean-eating, “breakfast should still be delicious” believers. Below are a few select examples of my contributions to the cause. Agency: colabworks https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/ce7e54eb-2bf9-46d7-81f9-f408f6e9cb82/healthy+dose+2.png https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/87a143c9-c00c-4444-8364-7e9a98eab42c/No+sugarcoating.png https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/4b294308-fddc-4d5e-9072-436e93923d07/no+assembly+required.jpg https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/e6a9ba33-812e-4e8f-b8e3-32483052dc5b/Screenshot+2023-11-15+at+2.24.32+PM.png https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/c3cc83b4-91b2-47dd-9e19-9822ee60a549/MUSH+all+meal+4.jpg https://www.maxxparcell.com/work/wynk monthly 0.5 2025-12-09 https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/1700106073823-K09DVOKJ81B4H2SD4FY2/wynk_M2A0351_cropped.jpg https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/f50642f6-eef7-4c1f-af15-a584cc67bbac/Friends+are+the+shit.jpeg https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/1e3a81bb-e393-4a32-9895-f0d4db332455/WYNK+Brand+BOOK+%2B+STYLEGUIDE+%281%29.png https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/b5b1024e-c3cd-4240-8a0e-3d3161ecd436/all+friends+neon+only.png https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/682b9b22-f223-462a-8975-6f9dc094cfa7/WYNK+Brand+BOOK+%2B+STYLEGUIDE.png https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/08185e4c-ac10-486c-8d80-0f2b96864dfa/Wynk+weekends.png https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/d43e1fe0-95bd-4132-9312-0f8e2f37ac55/Coasters+white.jpg https://www.maxxparcell.com/work/project-four-k7x4l monthly 0.5 2026-04-03 https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/eeb439c1-9614-44df-803c-7ca6f8f1378f/ThermosHistory_1440x600+2.webp Work - Thermos https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/c1c45ddb-66eb-4b20-bf61-7f3aa51065f5/Thermos+billboard+1.jpg Work - Thermos https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/4d335223-defa-4bbd-a64c-1b55cbbe7eb8/thermos+little+things.png Work - Thermos https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/f7443b18-6fe6-4e13-ac9b-c3c330b84967/thermos+1904.png Work - Thermos https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/e97d4b72-df9a-4516-ab6c-cceae5fe6f58/thermos+heritage.png Work - Thermos https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/e7a525cd-eedf-44a4-9f1b-411f04da40ba/Thermos_Tradeshow.jpg Work - Thermos https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/dab9f290-5613-4a42-ad7e-9bc465eb4ca6/thermos-logo-vector-01.jpg Work - Thermos - Brand Strategy & Copywriting Thermos Looking to reinvigorate consumers’ love for the Thermos brand, Thermos enlisted Kaleidoscope to lead a full brand refresh. My role was to craft a brand story and messaging strategy to connect all the dots. My Role: Senior Strategist + Copywriter Agency: Kaleidoscope https://www.maxxparcell.com/work/project-four-k7x4l-9z9zl monthly 0.5 2022-05-04 https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/a152cb92-f79c-44e6-9216-bed802ce0fdf/mainers+with+boots.jpg https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/1651632891529-6DN46ZY3VSTWJK0XYZVL/mainers+ski+image.jpg https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/1651633299967-GR8SAUR7QM2EGSB9GPG1/mainers+snow.jpg https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/326ad76d-3e57-4a27-8d27-a563a0db79e0/MAINERS%2BNarrative.jpg https://www.maxxparcell.com/work/muttjackson monthly 0.5 2026-04-03 https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/383affb6-7647-46ed-8c0f-6a1a6393e9ca/3.5_Back.jpg Work - Mutt Jackson https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/47744ffe-3718-462a-ac17-d842b00c73a9/Bite+Mark+Hang+Tag+No+Dieline_Page_1.jpg Work - Mutt Jackson https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/1775236106050-HOTOO3DN2TRAU4PWX78I/MJ%252Btaglines.jpg Work - Mutt Jackson https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/a4aa6b74-654a-44f2-8e69-d707d44ae309/Bite+Mark+Hang+Tag+No+Dieline_Page_2.png https://www.maxxparcell.com/work/lookbothways monthly 0.5 2025-12-09 https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/a88c61a1-6e6e-467d-990d-c32eb9a7c987/LookBothWays_logo_dribble-black.jpg https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/6b1b8df8-c170-4d8e-be4d-bfe79cbe220a/Screen+Shot+2022-05-03+at+9.24.56+PM.png https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/130c51b3-ebd4-4d00-a796-bd16d107cce4/lbw%2Baward%2Bbanner-01.png https://www.maxxparcell.com/portfolio-2 daily 0.75 2023-12-02 https://www.maxxparcell.com/portfolio-2/project-six-sz8wl-24ppf monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847421455-8JW2CPL3ZB56F2Z8ACLN/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Six https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847422112-G7ETRT5C07KF9PHFAV96/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Six https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847420762-AGPM8HHB51L8F01AAZN7/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Six https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847420322-U8QPDYBOD6HXYRSL8QW0/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Six https://www.maxxparcell.com/portfolio-2/project-five-jkmzy-s6f2a monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847419260-TLMPOGZEKRIR09EDXNAA/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847419968-YLRD4TYV9QU8K9LW04SP/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847418911-D6BSPWP8P3O9YAF5R3SO/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847418431-66X2HHF6ZNWKOC9VHLZI/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847417789-TGDSX064I3PZELTJI8Q1/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847417384-6R65UAAJW6EW4KUCUT6U/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847416982-R2067X6OPKY3MG304FSJ/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Five https://www.maxxparcell.com/portfolio-2/project-four-yjynj-3f4s2 monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847905386-9EM9GLHE12726EXM68S4/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847906050-Q37PFW075QZ6YU9179YP/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847907929-YZFF0BD112Q9PF2G1BK6/image-asset.jpeg https://www.maxxparcell.com/portfolio-2/project-three-8zgh7-3mram monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847412609-54WSVSAFRMKZEQTXDKB9/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411947-BSOTI2122B2HLPAP3XSL/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411502-9D27YNIMALNIHZYQ1CMG/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410901-NW4BE1NIG86WQS26D48L/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410514-YTA75TP5M5NY1DD11BB2/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847409407-NH9B3VB0PQWBG5LZEU5P/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847408362-3VSTKTYIWN0INM638YVD/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Three https://www.maxxparcell.com/portfolio-2/project-two-llrgk-k93tk monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407784-0ZWK2VWHWVEO87VQWTE3/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407287-985X24W2BPAEHHISD0C0/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406849-K0MEB56K6G4CEGRZ4D2J/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406249-J4HYEHES6F6UCY5TVM2A/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847405591-FZUNRUAT1SR1PVIL5TA8/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847404849-JBKU84SJXZL5LDL554SL/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Two https://www.maxxparcell.com/portfolio-2/project-one-ephnc-aem6l monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847404387-JU309UFEWQ1YR946FJVD/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847403763-CNHK66ERZAP3FARA51ND/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847403305-VJDKJA1VO786FIOO83WE/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402884-2RBITFZTNVLDS1AJEKXW/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402453-A0LKCHP0YA7NLI2E0WJA/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402040-WALQWA4IM1JBBHBJZ731/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project One https://www.maxxparcell.com/illustrations daily 0.75 2025-12-10 https://www.maxxparcell.com/illustrations/all-bangers monthly 0.5 2024-03-14 https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/1710454395110-KLVICLRBIEA581H4P2GP/IMG_2601.JPG https://www.maxxparcell.com/illustrations/new-portfolio-item monthly 0.5 2024-01-24 https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/1706068815027-LW97VMC9BIFTFIC6ZSGN/Wren+Song.png https://www.maxxparcell.com/illustrations/opposites monthly 0.5 2024-01-24 https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/1706067902772-RANE7QSYH301I00C2KEX/Opposites+Full+Book_Page_11.png https://www.maxxparcell.com/illustrations/project-two-ky966-9sbp2 monthly 0.5 2024-01-12 https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/1701493627037-PGMK6AI90R8HWMZCH659/Goodlife+Final+Poster+CMYK-02.png https://www.maxxparcell.com/illustrations/project-one-f5w4d-8fs3d monthly 0.5 2024-02-06 https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/3a6597d0-f8b4-4148-98ec-a17410ccf084/accordian+man-01+2.png https://www.maxxparcell.com/illustrations/project-one-f5w4d-8fs3d-xymyr monthly 0.5 2024-01-12 https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/1705091758053-0N0CM2RRM7O5M6B655ZE/IMG_2544.JPG https://www.maxxparcell.com/illustrations/project-one-f5w4d-8fs3d-x9xt5 monthly 0.5 2024-01-12 https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/1705093329743-VIACF16PTYP4701N173Z/Sunflowers.jpg https://www.maxxparcell.com/illustrations/project-one-f5w4d-8fs3d-x9xt5-8n4lm monthly 0.5 2024-01-12 https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/1705094017246-VD3VZEZL1VOGDP02JZ3H/Pacific+City+Final.png https://www.maxxparcell.com/illustrations/project-one-f5w4d-8fs3d-x9xt5-jt2a2 monthly 0.5 2024-01-25 https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/ee6d45d0-3bdc-48da-ac82-3be40056b2ee/Screenshot+2024-01-12+at+2.53.03+PM.jpg https://www.maxxparcell.com/illustrations/project-one-f5w4d-8fs3d-x9xt5-jt2a2-axd8n monthly 0.5 2024-01-13 https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/1705094290594-L1WASYKXQ4Y830PPXMA4/ordinary+day+print+1-02.png https://www.maxxparcell.com/illustrations/project-one-f5w4d-8fs3d-x9xt5-jt2a2-axd8n-xykwn monthly 0.5 2024-01-13 https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/b6b31152-5225-465b-b21b-2ca596392289/Untitled_Artwork+7.jpg https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/1705175060815-FZ04OV4YH07U6UAXWFQL/Tibbit.JPG https://www.maxxparcell.com/illustrations/project-one-f5w4d-8fs3d-x9xt5-jt2a2-axd8n-xykwn-x83dy monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/1705175129694-Y3SEIU2PWMC6MKHHQ589/Little+%26+Worthy.PNG https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/824ab06b-bd30-4431-937f-d33dc0eb3cc0/little+and+worthy+original+scan+1.jpg https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/5372e405-1961-4e8a-871d-04c6f1ce4f76/Ribbon_Cutting_Day.jpg https://www.maxxparcell.com/illustrations/project-one-f5w4d-8fs3d-x9xt5-jt2a2-axd8n-8ekb8 monthly 0.5 2024-01-13 https://images.squarespace-cdn.com/content/v1/5f7bfb3b205d4a34001ab16a/1705175317985-9BARRW9VZHO4BMIG636B/E5F7C89A-6AFD-4B7F-AE5C-E734D0ACD653_1_102_o.jpeg